If we were to use one word to describe Apple, it would be resilient. The company’s story is the stuff of fables. In the times when the music player and phone industries were commoditising, the company rose from ashes on the strength of simply and beautifully designed products.
Resilient organisations are the ones that are prepared to change with changing times. Resiliency is becoming a buzzword in business yet it is one of the most elusive traits to build upon. Organisations that want to bring in lasting change and those that want to make an enduring name for themselves have realised that building a company culture based on trust, agility and accountability is the key to being a resilient organisation that can time and again rise like the mythical phoenix (not necessarily from ashes though!).
With technological advancements and broadening of the competitive landscape of any industry, companies cannot afford to shy away from the demands of evolution. Developing a resilient, agile and innovative company culture, seems to be the only way out.
Naturally now you would want to understand what sets a resilient company apart from its competition. Here are a few key traits of a resilient organisation:
- Engaged employees: The greatest strength of any organisation is its workforce. Nobody recognises this more than companies that vow to take care of their employees beyond giving them the pay cheque and by promoting their physical, mental and social well-being. It is no secret that engaged employees are committed employees.
- Clear organisational objectives: These help employees see where the company is headed. Having clear organisational goals act as a reference point in times when employees need to make tough decisions.
- Investing in a relationship with various stakeholders: Resilient organisations clearly are able to see the importance of having a nurturing relationship with their stakeholders at various levels.
- Strategy: A resilient organisation is very well able to differentiate and invest between valuable and meaningful changes and trivial industry fads.
If you are wondering where to go from here, we have got you covered. As a company willing to enhance organisational agility and resilience through culture-led initiatives, you can start by improving on current cultural strategies. A recent study from Accenture Strategy sheds light on the fact that in high performing organisations leaders were successfully able to engage employees in the change initiatives.
The same research also pointed out that if employees were involved in shaping those changes, they were more likely to accept these cultural transformations like what Zappos’ CEO was able to achieve when he asked all the employees for one thing that could be changed in company’s processes and policies.
Peer coaching and building safe and secure work communities, that encourage and stimulate learning also go a long way in enhancing agility and resilience in an organisation.
To meet your organisation’s needs in this sector Performance n Purpose Consulting (https://pnpconsulting.org/) can be an invaluable partner bringing to the table its frameworks, methodologies, processes, tools and courses that can help build and build upon your employer brand.
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