Computer giant IBM was in an unenviable situation till a few years ago. They were spending too much time in sifting through applications from candidates responding to its job postings. In 2016, IBM’s TAO Digital Recruitment Team began to use Visme, a data presentation and visualisation tool, to transform their job postings into online infographics that would engage and inform their target audience in as little as a single glance. A far greater benefit was that it allowed candidates to analyse for themselves very quickly whether or not they were the right fit for the job posted.
Social media is increasingly playing an active role in recruitment in this digital age. According to a survey conducted by SRHM, around 84% organisations are using it to find high quality talent via their job postings.
Let’s find out some more ways through which you can attract high-quality talent to your job postings.
- Update your social profiles: Social recruiting via LinkedIn or Facebook, or through the company’s website itself has become popular. Organisations can also create their own Facebook page and post ads to it. Bake’n Babes, established in 2013, specialised in making desserts made with preservative free and locally sourced ingredients. Just after 4 years of its conception it moved into retail and now the owner Julie Curry needed a way to find the right kind of candidates who enjoyed baking and were willing to learn. Preferring candidates who felt passionate and connected to baking, she chose to source candidates through Facebook. She was able to find job candidates within 7 days of posting a position and today 8 members out of the 9 member team on a payroll have been hired through Facebook. Sharing a job posting on the company’s social stream will help drive traffic directly to your job postings. You should also encourage your employees and followers to share your jobs with people who think would be great fit.
- Capitalize on free traffic with SEO: Make sure your job posting is optimised for search engines. Work on the title, description and META tags to ensure that they target the keywords and rank them higher. Don’t be gimmicky- saying that you are looking for a rockstar, Jedi or ninja, wont really get you anywhere. Try to always always always include the job title and the location.
- Tweet it: You must be wondering why Twitter gets a special mention here when we have spoken about social media already. Tweeting your job posting with #jobs gets most searched for on Twitter by job seekers, especially the millennials. Not just that it also gets indexed by search engines especially for jobs posted on Twitter. In fact do #jobs on LinkedIn too and see organic impressions go up.
- Provide a link anywhere and everywhere you can: Update all your company’s marketing and advertising material and see it do wonders for you. If you place your job postings at a specific job board or on your company’s website then mentioning a link to it on fliers, business cards that your employees carry around or even company brochures and leaflets can get you response from people who are interested in your business.
Career sites and job boards are two fantastic places to post your job ads at. Did you know that 60 per cent job seekers start their search at a career site? And even if they were to get to know about a vacancy from somewhere else, chances are that 59 per cent will first look up your company’s website. Traffic to your job postings also can be increased via a well-thought out employee referral program.
Traditionally job ads have been posted in newspapers and other print media. Today the online world offers multitude opportunities for a job ad to be posted and seen by millions of people. Don’t forget that you can use your job postings to do more than just announce a vacancy- attract right candidates to apply, position your company as a great place to work and recruit talent efficiently.